B2B+B2C
Indoor Air Quality Insights to Optimize Performance & Save Lives
1 IPO
Supported
1 Website Crashed
Temporarily, thanks to earned broadcast
Airthings is on a mission to help the world take control of Indoor Air Quality (IAQ) through simple, scalable and accurate solutions. Initially focused on improving radon testing for homeowners, the brand identified the need to help consumer and enterprise audiences monitor other dangers hiding in the air. For facilities and building management, the brand’s technology provides insights into occupancy usages and building performance that result in cost savings, all while enhancing occupant well-being. With consumers in mind, Airthing’s product portfolio is centered on solutions that improve cognitive functions, calm allergies, enhance sleep and create a healthier home.
B2C
Pioneering Sustainable Luxury with Eco-friendly Fabrics
48B
Media impressions
48M+
Influencer event impressions
With a pulse on society’s growing environmental preservation needs, Cariloha created a portfolio of bamboo-viscose linens and clothing that provide a softer and more sustainable alternative to traditional fabrics. A global omni-channel retainer, the brand operates 72+ stores in 17 countries and success has prompted numerous competitors to enter the space. Cariloha’s holistic PR program has thrived with competitive de-positioning, creative messaging, brand integrations and consistent, wide-ranging exposure to core audiences.
B2B+B2C
Amplifying Smarter Home Energy Management
6x
Tier One “Best-of” Distinctions:
- Motor Trend
- Car & Driver
- J.D. Power
- Newsweek
- PCMAG
$3B+
Impressions last year across broadcast, web, print
Emporia is revolutionizing home energy with smarter energy management technology that reduces electricity consumption. With a suite of energy monitors, EV chargers, solar and home batteries, Emporia created a platform that empowers users to take control of their energy use. Needing to reach distinct consumer and enterprise audiences, we’ve developed a hierarchy of messaging that communicates the unique value propositions to each of these customer segments. Coupled with thought leadership, sponsored content, awards, partnerships, forum management and continuous top-tier earned media, the brand has become a category leader in its space.
B2C
Showing the Sweet Side of an Iconic American Company
3M+
Influencer event impressions
5M+
Media impressions
Family-owned and operated since 1914, American Licorice is one of the most revered candy companies in the country. Its legendary Red Vines brand is a staple at movie theaters, on road trips, backyard barbeques and Hollywood award shows. American Licorice Company was among the first to enter the U.S. sour candy market with its widely coveted Sour Punch® straws. To propel the company forward for another hundred years, our program strategy focused on digital-first engagements, content creation partnerships, brand + competitor listening and creative storytelling.
B2B
Rooted in the Business of Radar & Human Potential
8x
Tier One Awards:
- Fast Co. x2
- Time Best Inventions
- CES Innovations x4
- iF Design
$23M
In funding raised
Radar can be a beautiful thing. Most people think of radar in relation to locating the distance of vehicles or moving objects, but Xandar Kardian has pioneered a new, innovative way of using the radio waves of radar: to sense motion in the human body. And the implications are massive. Xandar Kardian’s sensors can unobtrusively unlock a treasure trove of data from humans, including presence detection that airports, commercial real estate, correctional facilities, hospitals and long-term facilities have deployed. These valuable insights can save lives and optimize business operations.
B2C
Sustainable Sipping at 30,000’
1B+
Media impressions
1
Inbound retailer inquiry from coverage
Archer Roose Collective is a female-founded wine brand that produces premium wines in sensibly portioned and planet-friendly formats. After years of impressive growth, they partnered with JetBlue to be the airline’s first-ever canned wine and the first domestic canned wine ever served in-flight. The agency devised a multi-phased launch strategy centered on story exclusives spanning key verticals, experiential sampling campaigns, influencer content partnerships, executive profiles and relentless earned media outreach.
B2B
Power Management Revolution
4x
Awards:
- Fast Co.
- NEMA
- Edison Awards x2
500M+
Media impressions
AmberSemi discovered a novel way to control electricity differently - digitally - in solid-state silicon. Its team of engineers believes this breakthrough represents a once-in-a-generation transformation opportunity for how the world uses electricity, akin to the transition from old-school tube TVs to flatscreens. Changing power delivery means virtually every electrical endpoint in the world, from circuit breakers to wall outlets and lighting, can undergo a transformation from outdated technologies. A tiny silicon chip will open the door to massive energy cost savings and safety improvements.
B2C+B2B
Powering Athletic Performance with Biomechanical Tech
735M+
Media Impressions
#1
Swing Analyzer for Athletes
By combining the biomechanics of movement with sensor data, video capture technology, and cloud-based software services, Blast Motion enhances the way people capture, analyze, and improve their game. Through an integrated campaign, we were able to earn the brand validation in the technology, business and sports sectors for being the most accurate swing analyzer on the market. With its platform recognized as the most precise and effective, Blast Motion became the official swing analyzer of Major League Baseball, Houston Astros and Carlos Correa.